A team from the Guyana Tourism Authority (GTA) is currently engaged in a series of meetings in Canada, as the Government seeks to strengthen their foothold and harness the tourism potential of the Canadian Market.
The first in a weeklong series of engagements with businesses, travel agents, tour operators and media representatives was conducted Thursday afternoon, at the Radisson Hotel Toronto, East ; this featured presentations from GTA’s Marketing Officer, Ms. Nadine King and the Authority’s Communications Officer, Ms. Chevon Singh.
More importantly, the aim of the interactive session was to encourage feedback from the major players in the Diaspora, as Guyana continues to market the Re- Discover Home initiative and the Visit Guyana Year 2013 programme.
“We realise that many of the operators and media practitioners have not been back home in a very long time and still continue to sell the destination. Though you may be familiar with many of our products we have a series of niche markets that we will also want to promote. In reaching out to you , we are letting you know what we have to offer and at the same time we are asking you to let us know your concerns and how we can work together to sell the destination,” Ms King explained.
The Marketing Officer also explained that there is a need to better understand the target audience and be aware of the expectations of the clients, as packages ate tailored to suit them.
Both Government representatives assured that their agencies will continue to channel all relevant material and correspondence to the Canadian market, listen to the feedback , and tailor the product in such a way that the brand, Guyana- the Amazon adventure, is accurately portrayed in the targeted markets.
The team has close to a dozen engagements planned over the next week in a strategic move designed to target the sector leaders and players in the Diaspora.
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