Let’s give praise where praise is due. Invisible Children’s Kony 2012 viral video campaign has done what no other advocacy organization has been able to do until now: capture 29 minutes worth of attention from over 50 million people worldwide.

Intense black smoke billowing from the flames of an oil fire blocks out the sun. A teenage mom with a one-day-old baby seeks shelter in a dimly-lit basement from a barrage of missiles and shells.