Georgetown : As the countdown to the start of the inaugural Limacol Caribbean Premier League (CPL) T20 Tournament continues, organisers have confirmed Guardian Group as an Official League Partner in the insurance product and services category.
The announcement came at Guardian Group’s launch of its new branding. Formerly known and operating under parent company Guardian Holdings Limited (GHL), Guardian Group is an integrated financial services group with a focus on life, health, property and casualty insurance, pensions and asset management, which has been serving the Caribbean since 1847, under such brands as Guardian Life, Guardian General, Fatum and Guardian Asset Management.
"Guardian Group is the largest indigenous insurance and financial services company in the English and Dutch Caribbean and is proud to be an official sponsor of Limacol CPL T20,” said Larry Olton, Group Vice President, Integrated Marketing Communications. “Our new brand identity as Guardian Group unifies all our companies in the Caribbean and the Limacol CPL T20 touches the shores of many of the islands in which we operate. This sponsorship is therefore an excellent opportunity to celebrate our businesses under Guardian Group."
“It is a fact that modern sports events of the scale and ambition of the Limacol Caribbean Premier League require the support of corporate sponsors in order for them to be financially viable, and bring these grand spectacles to fans and communities,” commented Jamie Stewart, Commercial Director and Consultant to the Limacol CPL. “It is a great pleasure to welcome Guardian Group, the leading insurance company in the Caribbean and one of the most venerable and respected corporate houses in the region, as an LCPL partner. Guardian has recently revitalised and reinvented its corporate identity, and with LCPL seeking to revitalise and reinvent the experience of cricket in the Caribbean, the partnership has a logic and synergy that is compelling.”
The Limacol Caribbean Premier League T20 Tournament begins on 30 July in Barbados and concludes in Trinidad & Tobago on 24 August.